Ahead of the Formula 1 Grand Prix weekend at Silverstone, we were tasked with producing a large graphic display area suitable for showcasing multiple cars across the race weekend. The outdoor display needed to be temporary and removable without leaving a trace but still deliver vibrant, eye-catching results.
The brief included two large floor vinyls with a total area of 80m2 and a number of portable displays that could be seen from a distance to mark the location and increase brand visibility for which we suggested feather flags with weighted bases. The bases allowed the flags to be secured in place without the need for mechanical fixings and have the benefit of being packed down into small bags for reuse in the future.
Site Survey:
We started by carrying out a site survey to assess the ground for the floor graphics, establish available space and to identify any installation restrictions. The next step was to ensure the materials used would be up for the job. The floor vinyls would have multiple cars parked on top of them and also needed to stand up to lots of foot traffic from visitors.
The floor vinyls needed to be applied to a block paved area on the Tuesday before the race weekend and be removed the following Monday. To add to the challenge, temperatures at the time of installation and throughout the race weekend were peaking between 25 and 30 degrees C so we needed a vinyl that was strong enough to cope but removable without leaving adhesive residue behind.
Production:
We opted for a self-adhesive polyester, PVC free, material with an extreme tac adhesive and easy removal properties. The material was also R12 slip rated to ensure visitors were well protected from slips. The floor vinyls and flags were all printed and finished in-house with a combination of UV and dye sublimation print used to achieve the best results.
The largest floor vinyl was 11m x 5.5m and we produced this in 9 sections. Our expert installers did a fantastic job of applying the graphics and ensuring any visible joins were minimised as much as possible.
Results:
The results were incredible and the graphics really popped in the sunshine. The racetrack inspired artwork kept the whole display in keeping with the Formula 1 surroundings and the graphics didn’t flinch with the vehicle and human traffic moving across them!
The client was extremely happy with the result and the removal process couldn’t have gone smoother.
Do you have a project coming up and need a large format print partner? Whether it’s a Grand Prix, a product launch, or a major brand activation, we bring nearly 30 years of experience delivering high-quality graphics and signage for events and brands across the UK and Europe — from site survey through to installation and removal. Get in touch to talk through your project.
